Brian Pieninck is President and Chief Executive Officer of CareFirst BlueCross BlueShield, a leading multiline not-for-profit insurer.
Brian joined CareFirst BlueCross BlueShield in April 2015 as Executive Vice President of the Large Group Strategic Business Unit (SBU). He assumed the role of Chief Operating Officer in May 2017 with responsibility for the organization's four Strategic Business Units as well as Technology & Operational Support Services.
In May of 2018, Brian was unanimously selected by the CareFirst Boards to become the President and CEO, beginning his leadership of the company on July 1, 2018.
Prior to joining CareFirst, Brian was a member of Aetna Inc.'s executive team where he held key leadership positions during a 19-year tenure, including Director of Professional Employer Organizations, President of Southeast National Accounts, and President of the Americas for Aetna International.
Brian serves on the Boards of the Blue Cross Blue Shield Association, Federal Employee Program Board of Managers (FEP BOM), Sharecare, Inc., the Economic Alliance of Greater Baltimore (EAGB) and Greater Baltimore Committee (GBC). Additionally, Brian serves on the Board of the Council for Affordable Quality Healthcare (CAQH), Maryland Special Olympics and is Chairman of the Board of CareFirst CHPDC.
Brian holds a Bachelor of Science in Business Studies Business Administration from Southern New Hampshire University and is a graduate of Leadership Maryland's Class of 2016. A native of Southeastern Pennsylvania, Brian and his family currently reside in Baltimore County, Maryland.
President & Chief Executive Officer
As the President & Chief Executive Officer for CareFirst CHPDC, George Aloth is responsible for leading the development and implementation of the company's overall strategy, including general oversight of all operations and resources of the company, to ensure strategic growth. Aloth drives decision-making that creates medium- and long-term improvement for all company operations. As the leader of the Executive Team, he ensures that operational priorities and business unit goals are in alignment with the company's strategic direction.
Mr. Aloth brings to this role experience and knowledge acquired from his previous positions as Chief Operating Officer and Chief Compliance & Privacy Officer for CareFirst CHPDC.
Previously serving as the company's Chief Operating Officer, he was responsible for all company operations, ensuring the efficient and effective delivery of healthcare services to the plan's enrollees and appropriate reimbursement to plan providers. He aligned company initiatives to drive growth and ensure profitability. Mr. Aloth represented the organization in its relationships with significant customers, vendors, and regulators.
Trusted Health Plan (District of Columbia), Inc. doing business as CareFirst BlueCross BlueShield Community Health Plan District of Columbia is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross® and Blue Shield® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.
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